SeaBear
Capturing an Unforgettable Seafood Experience
Services Provided:
OBJECTIVE
We were tasked with crafting a short video highlighting an unforgettable seafood grilling experience that not only showcases the exquisite flavors of SeaBear's premium products, but also immersed the audience in a elevated backyard culinary journey.
DISCOVERY
As an authentic and traditional Pacific Northwest smokehouse, SeaBear's exceptional products are exclusive, making them a rare gem not found in grocery stores. Embracing this exclusivity, we've seized the opportunity to curate an elevated backyard grilling event.
STRATEGY
Sourcing a beautiful location with a manicured yard, along with a visually aesthetic grill, set the stage for close up, mouthwatering, sizzling seafood. Once cooked, it was plated and presented with complementary sides, setting expectations on what one could expect to recreate. Using only basic grilling tactics demonstrated that anyone could recreate this culinary experience with seafood from SeaBear.
Tactical Efforts
- Communicated with the client about needs and expectations before our shoot
- Sourced a local location & hired talent
- Prepared, grilled, and plated all food used in the video
- Coordinated around rainy weather
- Captured photography and provided to client to contribute to their asset library
SOLUTION
Our team successfully conceptualized, cooked, plated, photographed, and filmed appetizing seafood in a beautiful setting that laid out the experience you could create in your own home or at your own event with SeaBear. We successfully illuminated the idea that seafood could be the center of your grilled meal for the summer.
RESULTS
We hit the mark for the original video request, building desire for their products and suggesting an elevated culinary experience that anyone could prepare at home or for a group of guests. As an added bonus, we captured great hi-res imagery for SeaBear to use on their web site, social platforms, digital marketing and print materials.
CLIENT FEEDBACK
OUTSTANDING EXPERIENCE, OUTSTANDING RESULTS
SeaBear has been thrilled with Pure Strategic’s work getting us to a new, more robust, more compelling web site on Shopify, a platform that is far superior to where we were previously. The Pure Strategic team led the effort, working with us to establish the website goals upfront, developing the process plan, driving the process, working hand-in-hand with the SeaBear team throughout, and ultimately getting to our aggressive launch date in excellent shape.
Since launch, Pure Strategic and SeaBear have continued to work together seamlessly to further enhance the functionality and consumer experience, a process I am sure will continue as we work from the data to identify opportunities.
Everyone we worked with on the Pure Strategic team – from development, to design, to planning – brought strong skills, and even more importantly an extremely strong let’s-work-together-to-get-it-done mentality. We look forward to this taking our growing direct to consumer business to another level.
— Mike Mondello, SeaBear Smokehouse President & CEO
