Dinoci Dairy-Free
Creating Desire for a Delectable Dairy-Free Dessert
Services Provided:
OBJECTIVE
As a brand-new product at the time, DiNoci Dairy Free was in need of their own original content that communicated who they are—a delicious plant-based and dairy-free dessert that is free of gums and additives. The goal was to connect with a variety of audiences and be able to establish their brand across multiple platforms in order to make their own new opportunities.
DISCOVERY
While DiNoci had limited content, they had a world of opportunity to stand out on their own in the frozen dairy-free dessert category. Their passion for simple ingredients and flavors was our inspiration for the direction of our content. We highlighted DiNoci’s scoop-ability and showed how this versatile dessert could be enjoyed regardless of dietary preference or restriction.
STRATEGY
It was important for us to create a clean look & feel for DiNoci that reflected their product’s simple yet significant nature. With a focus on each unique flavor profile, we were able to create an entire library of assets that was able to be used for flavor-specific content and also remained cohesive as a whole to the brand. Most importantly, we wanted to capture an amazing product, and how it continues to stand out from the competition.
Tactical Efforts
- Brainstormed the client's content needs from graphic design to video
- Sampled DiNoci and saw how scoop-able it is first-hand
- Styled & plated during studio shoots to capture content like recipes and product photos
- Captured slo-mo footage of scooping the product closely to help bring attention to the texture and consistency
- Photographed each flavor to be appetizing, appealing, and inclusive
- Delivered content that can be used across all mediums: print, web, brick-and-mortar, & beyond
RESULTS
We created unique content for a unique product and helped DiNoci make their mark in the dairy-free dessert space. We conceptualized, designed, photographed, & filmed custom content that can be used across a variety of platforms. We worked to ensure their passion for simple ingredients and indulging in different diets came through, and they now have a solid bank of bespoke content that enhances and elevates their brand.
CLIENT FEEDBACK
Chris Brown and his team of marketing professionals at Pure Strategic Solutions are definitely on the cutting edge of marketing services in the digital age. Their knowledge of social media and how it is being used to attract, track, and engage clients is remarkable. They are very client focused and understand the challenges of getting a new product introduced to the potential users whether that be on a small local basis or on a broad national platform. They have been working with our small start-up company to develop a marketing plan. Their photographic work is excellent and adds such a professional and taste-sensual feeling to the project. In a step-by-step manner they put together a plan that was easily understood and very presentable to our team and potential investors. They did an excellent job of analyzing our selected markets, major competitors, and specific end-users for our non-dairy frozen dessert. One of the most impressive parts of the project was how they could develop a website and integrate it with a variety of social media platforms that were available to a wide range of potential customers. The assistance with packaging design and labels was top notch and helped us create product awareness that made the product highly desirable to prospective users.
The bottom line is that Pure Strategic Solutions is fully engaged in doing not only marketing development work, but also prepared to assist new or established firms with implementation and operation of the various platforms being employed for introduction of the product. They are flexible, client focused, and well-positioned to help clients achieve their marketing objectives in a very cost- effective manner. They know how to get a business positioned to aggressively move new or existing products into the market in a very professional manner that is in-step with the new digital world we all live in today.
— Bruce Wiesley, DiNoci - Dairy Free Frozen Dessert Executive VP
